I am an experienced consultant with a nearly 20year track record of conducting market and competitive assessments for technology companies in in mature and emerging markets. I have successfully executed projects across four continents, managing both direct and virtual teams.
September 2013 - April 2022
Lagos, Nigeria
March 2013 - April 2022
Lagos, Nigeria
September 2008 - November 2012
Lagos, Nigeria
November 2005 - August 2008
London, UK
September 2000 - September 2003
Manchester, UK
Led the development of enterprise solutions portfolio for the operators newly formed enterprise business unit. This included defining the market opportunity and managing go to market for various enterprise Software as a Service (SaaS) and IT services
Topic(s): Strategy & Planning
Mapped the retail value chain across 9 fast moving consumer goods (FMCG) companies for a Nigerian bank. This mapping enabled the bank better understand the landscape and increase its customer numbers in the segment by over 30%.
Industry: Financial Services
Topic(s): Corporate and Business Intelligence
I led the market assessment for the third entrant in a maturing Middle Eastern mobile market. I led the detailed customer and competitive analysis in order to define the operator’s segmentation, positioning and services. This enabled the telco to effectively compete against the established competition
Industry: Telecom
Topic(s): Sales & Marketing, Project & Program Management
Business Unit Strategy,
Corporate Strategy,
Growth Strategy,
Portfolio Strategy,
Trends & Global Forces,
New Business Build,
Business Planning,
Benchmarking & Best Practice,
Digital Strategy,
Digital Transformation,
Commercial Due Diligence,
Business Case,
Project Management,
Competitive Analysis,
Market Research