Adedosu Okupe

adedosu okupe

Cofounder at Okasho Ltd

United Kingdom

Bio Summary

I am an experienced consultant with a nearly 20year track record of conducting market and competitive assessments for technology companies in in mature and emerging markets. I have successfully executed projects across four continents, managing both direct and virtual teams.


Next Availability:

05 Dec 2022



Employment History

Duos Advisory


Duos Advisory

September 2013 - April 2022

I lead engagements at Duos which specialises in emerging market analysis and strategy development. Project work includes: • Nigerian Bank: Mapped the retail value chain across 9 fast moving consumer goods (FMCG) companies ...see more

company bank


Okasho Ltd

March 2013 - April 2022

I lead the commercial operations of a software company providing Software as a Service (SaaS) to healthcare providers in emerging markets. I am responsible for strategy, business development and sales. OKASHO currently provid ...see more

company bank

Senior Business Consultant Middle East AND Africa

Nokia Siemens Networks

September 2008 - November 2012

I drove and managed strategy consulting engagements for telecoms operators across the Middle East and Africa. I successfully managed engagements in challenging emerging markets that helped operators enter new markets and deve ...see more

Frost & Sullivan

Senior Consultant Information And Communication Technologies Practice EMEA

Frost & Sullivan

November 2005 - August 2008

I managed consulting engagements from proposal stage through to execution for clients across Europe, the Middle East and Africa. My project experience covered: • Market Assessments: I conducted multiple market assessments ...see more

Analysys Mason


Analysys Mason

September 2000 - September 2003

At Mason I was responsible for project work streams for telecoms operators and regulators across Europe, the Middle East and Africa including: • Researching the market requirements and forecasted the network capacity for th ...see more

Selected Project Experience

Project Description:

Led the development of enterprise solutions portfolio for the operators newly formed enterprise business unit. This included defining the market opportunity and managing go to market for various enterprise Software as a Service (SaaS) and IT services

Topic(s): Strategy & Planning

Project Description:

Mapped the retail value chain across 9 fast moving consumer goods (FMCG) companies for a Nigerian bank. This mapping enabled the bank better understand the landscape and increase its customer numbers in the segment by over 30%.

Industry: Financial Services

Topic(s): Corporate and Business Intelligence

Project Description:

I led the market assessment for the third entrant in a maturing Middle Eastern mobile market. I led the detailed customer and competitive analysis in order to define the operator’s segmentation, positioning and services. This enabled the telco to effectively compete against the established competition

Industry: Telecom

Topic(s): Sales & Marketing, Project & Program Management


Master's in Business Administration/Management

Alliance Manchester Business School


Master's in Electrical Engineering

University of Hull



Next Availability:

05 Dec 2022



Language Skills


Country Experience

United Arab Emirates United Kingdom Germany France Nigeria Iraq Kuwait China South Africa Ghana Kenya Egypt



Business Unit Strategy,

Corporate Strategy,

Growth Strategy,

Portfolio Strategy,

Trends & Global Forces,

New Business Build,

Business Planning,

Benchmarking & Best Practice,

Digital Strategy,

Digital Transformation,

Commercial Due Diligence,

Business Case,

Project Management,

Marketing and Public Relations

Competitive Analysis,

Market Research