Anca Davies-Rusu

anca davies-rusu

Omnichannel Strategy, Digital Transformation & Change Advisor at The Stem

United Kingdom

Bio Summary

As an individual, I make strategy matter. Bettering people's lives gives lasting purpose and meaning to business transformation that delights customers, surprises competitors and accelerates revenue realisation.

As a business, I am customer-obsessed. My expertise spans from strategy to execution, delivering tangible value and commercial impact, answering themes that are top of mind e.g. ¬ Compelled to establish and embed new ways of working to excel in customer experience? ¬ Driving behavioural change and developing new habits leading to personalised and differentiated customer value that yields more impact? ¬ Excited about agile adoption, as each new capability becomes the norm?

Organisations can move forward with small incremental changes to "never lose, either win or learn"!


Next Availability:

30 Jan 2023



Employment History

The Stem

Omnichannel Strategy, Digital Transformation & Change Advisor

The Stem

January 2022 - present

Guiding organisations through the journey of agile change - tangible and behavioural change in tandem - to develop new attitudes, habits and ways of working that drive differentiated customer value and commercial impact.

DigitaliCX Ltd

Digital Transformation & Agile Change Director

DigitaliCX Ltd

May 2015 - present

Decoding digital across the business enterprise and delivering change programmes that increase revenue, while managing the cost to serve. Bringing to life the customer-obsessed paradigm through inventive customer experiences ...see more


Omnichannel Strategy, Digital Transformation & Change Advisor


January 2021 - December 2021

Helping life sciences organisations design and deliver impactful customer-centricity by assembling varied facets of digital transformation e.g. from defining strategy for personalised human experiences, automating the engagem ...see more


Omnichannel Customer Strategy Advisor


December 2017 - November 2019

Helping life sciences organisations architect and visualise the meaning of customer-centricity and the omnichannel strategy to achieve it, for better patient outcomes and commercial impact e.g. • Customer experience maturi ...see more


Head Of Marketing


January 2016 - November 2016

Architected the GTM (Go-To-Market) strategy across the end-to-end business process throughout the organisation, agencies and partners. Implemented a data-driven approach to market insight, competitor analysis, cross-industry ...see more


Principal Advisor Digital Transformation


August 2015 - November 2015

Digital transformation for the CXO global organisation to increase business revenue while managing costs. • Built the digital enablement model using AI and IoT solutions to converge customer context with the single view of ...see more


Managing Consultant Digital Transformation Strategy


January 2013 - April 2015

Directed client programmes that delivered increase in customer acquisition and retention through better customer experiences, with decreased spending. Architected a unified strategy across the global digital product portfolio ...see more


Director Digital Business Solutions EMEA


May 2004 - October 2012

Digital marketing lead for the Pharmaceutical and Consumer Healthcare business in EMEA region - accountable for: • Shaping marketing strategy for customer-centricity, acquisition and retention, and delivering global digital ...see more


Master's in Management Information Systems

Oxford Brookes University



Next Availability:

30 Jan 2023



Language Skills

Country Experience

United Kingdom United States United Arab Emirates Germany Spain Italy France Canada Mexico Japan South Africa



Digital Culture,

Digital Maturity,

Digital Strategy,

Digital Transformation,

Continuous Improvement,

Change & Implementation,

Transformation Management Office,

Project Management,

Channel Management,

Benchmarking & Best Practice,

Business Planning,

Business Unit Strategy,

Corporate Strategy,

Innovation Strategy,

Operating Model,

Portfolio Strategy

Economics, Policy, and Social Studies

Citizen Engagement,

Impact Assessment


Portfolio Management

Education and Training

Program Management


Account Management

Marketing and Public Relations

Digital Marketing