christelle espinasse

Founder & Chief Executive Officer at inSTRATEGIA


Bio Summary

I am an Independent, Non-Executive Board Director and commercial and transformation senior executive, working with international leadership teams to execute strategic and operational initiatives, and deliver transformational changes.

I combine strategic, commercial, and financial skills (Master of International Business Management and Chartered Institute of Management Accountants) with 25+ years of experience, across Europe and the Asia-Pacific region (both as a consultant in a “branded” strategy consulting firm, and in senior, “in house” corporate strategy and planning roles). I am also a certified coach (Marshall Goldsmith Stakeholder Centered Coaching).

I have an established track record of successfully:-

1. Executing major strategic and operational projects across multidisciplinary and international teams – at all organisational levels – with S&P500 and FTSE100 clients. I am sector agnostic and the mandates I work on are typically complex in nature, generally lasting from around six months to a couple of years.

BUSINESS STRATEGY: Organic and non-organic strategy development and execution | Strategic reviews | Commercial due-diligence |
COMMERCIAL: Sales channel optimisation | Tariff strategy | Product/Service/Customer profitability | Market review | Sales force and marketing effectiveness | Customer centricity |
ORGANISATION: Digital transformation | Organisational re-design | Process re-design | New
capabilities building | Post merger integration | Improvement of decision-making |
PERFORMANCE MANAGEMENT: Cost reduction | Activity based budgeting | Process improvement | KPIs and balanced scorecard |

2. Coaching C-level and other senior executives on key behaviours in order to take their leadership to the next level and accelerate performance.


Next Availability:

01 Nov 2022



Employment History

Marshall Goldsmith Stakeholder Centered Coaching®

Associate & Certified Executive and Team Coach

Marshall Goldsmith Stakeholder Centered Coaching®

2019 - present

I am a former APAC Chief Strategy Officer of a FTSE100 company, with over 20 years of experience of creating success at, or with MNCs. Through my coaching, I help successful leaders, their teams and organisations achieve posi ...see more

company bank

Founder & Chief Executive Officer


2012 - present

inSTRATEGIA ( is a boutique strategy consultancy operating across the Asia Pacific region. We work alongside senior leadership teams of S&P500 / FTSE100 companies to implement strategic and operational in ...see more

company bank

Executive Director and Board Member

P&C Ventures Limited

2010 - present

Non Executive Board Director. P&C Ventures is a leading consultancy firm engaged across a range of activities, including independent investment banking and expert witness work in connection with IPOs/ECM and other capital ma ...see more

NatWest International

Managing Director, Chief Strategy Officer, Asia Pacific

NatWest International

2006 - 2011

Formerly known as the Royal Bank of Scotland. Member of the senior executive team with overall responsibility for driving the formulation and implementation of the strategy of the Global Banking and Markets covering Investme ...see more


Strategy Advisory Services - Telecoms, Media and Technology Industry


1997 - 2006

Advising investment banks, hedge funds, private equity firms, and major European and Asia-Pacific telecom blue chips on strategic and operational issues including:- - Strategic review, new market entry, market and competitiv ...see more


Strategic Planning Manager


1994 - 1996

Planning, reviewing, analysing, and reporting at Board level on the financial and operational performance of a world-wide portfolio of hardware, software, and services businesses (c. US$2.1bn in annual revenue across 10 count ...see more

company bank

Miscellaneous Finance Roles

BT Group

January 1990 - January 1994

Internal auditor, pricing analyst, and activity-based costing manager.


Next Availability:

01 Nov 2022



Country Experience

France Spain United Kingdom Taiwan India Bulgaria Switzerland Greece Poland Singapore Australia Indonesia Malaysia Belgium Japan Finland



Digital Transformation,

Continuous Improvement,

Operational Excellence,

Business Process Management,

Change & Implementation,

Transformation Management Office,

Balance Scorecard,


Monitoring & Evaluation,

Strategy Execution,

Organizational Excellence,

Project Management,

Business Development,

Business Planning,

Corporate Strategy,

Corporate Development,

Business Unit Strategy,

Growth Strategy,

Portfolio Strategy,

Scenario Planning,

Strategic Planning,

Strategic Management,

Innovation Strategy,

Operating Model,

Commercial Due Diligence,

Post Merger Integration,

M&A Strategy & Due Diligence

Human Resources

Leadership Development


Revenue Growth,

Cost Management,


Education and Training

Program Management

Marketing and Public Relations

Competitive Analysis