daniel wiser

Principal at DANIEL WISER CONSULTING

Bio Summary

I help small companies think big, and big companies think small.

Consumer marketing leader with broad-based expertise from 15+ years managing and advising world-leading brands and scaling startups. Demonstrated success in building meaningful brands, positioning companies for strategic growth, and developing breakthrough marketing programs.

Employment History

Principal

DANIEL WISER CONSULTING

January 2014 - present

San Francisco, CA, USA

Consultant to innovative consumer companies and their investors with a focus on driving growth through strategy development, customer insights, product innovation, and brand strategy. Representative Clients: Ben & Jerry’s, Mars, P.F. Chang’s, Mark Cuban, Michelin-Starred Restaurant Group, Multiple Private Equity and Venture Capital firms Examples of Engagements: • Led growth strategy project for national QSR, leveraging competitive analysis and industry best practices to develop creative strategies for expanding business through off-premise opportunities and channels. • Developed delivery strategy for leading restaurant chain by conducting strategic market research into the competitive and 3rd party delivery partner landscape. Recommended plan to CEO and executive team to build profitable delivery capability aligned with company's geographic coverage, current brand fit, and customer acquisition goals. • Conducted primary research and strategic analysis on emerging trends in snacking space on behalf of large CPG company. Mapped landscape of new companies and relevant trends, identifying white space and providing recommendations for prioritizing the company’s innovation plan. • Crafted brand, consumer, and customer growth strategy to dramatically scale innovative CPG company through product innovation and a tiered approach to retailer expansion. Built financial model simulating opportunity to double size of company. • Led consumer and brand research with target customers of rapidly-growing fast-casual restaurant chain on behalf of large growth equity client to assess potential of scaling the business. Recommendation and findings resulted in significant investment in target company. • Conducted marketing audit for startup, evaluating success of launch marketing initiatives. Built marketing “playbook” to drive customer acquisition and growth. • Conducted due diligence on potential acquisition of rapidly-growing CPG company on behalf of private equity client. Leveraged syndicated data to analyze target company’s current sales velocity, assessed opportunities to grow market share and category sales with current retail partners, and identified white space opportunity for further growth.

Head of Marketing

Attune Foods

July 2009 - December 2013

San Francisco, CA, USA

Reporting to CEO, led the strategic positioning, product development, brand planning, and marketing activities for Top 5 natural cereal company. • Successfully built profitable, innovative natural foods company resulting i ...see more

Senior Brand Manager

The Hain Celestial Group

June 2008 - June 2009

San Francisco, CA, USA

Managed P&L and brand team with responsibility for strategic positioning, product development, brand planning, and marketing activities for leading natural personal care brands, Avalon Organics and Alba Botanica. • Launc ...see more

Independent Consultant

August 2007 - May 2008

Consulted to start-up consumer companies on a broad range of strategic marketing projects. • Conducted due diligence and created marketing strategy for organic mattress company on behalf of private equity firm. • Assess ...see more

Summer Associate

Bain & Company

June 2006 - August 2006

San Francisco, CA, USA

Engaged with Fortune 500 grocery retailer to increase the customer focus of their marketing initiatives. • Designed new strategic planning process for category managers, enabling stronger alignment with category roles, ent ...see more

Assistant Brand Manager

Unilever

September 2002 - June 2005

Managed P&L and led cross functional team through strategic positioning, brand planning, and marketing activities for Vaseline Intensive Care, Q-Tips, Degree, and Dove Anti-Perspirant. • Relaunched the Degree brand in 2005 ...see more

Education

MBA

Stanford University, Graduate School of Business

2007

Language Skills

English

Country Experience

Canada Japan United Kingdom United States

Industry Experience

Consumer Products

Fashion and Beauty,

Food and Beverage,

Packaged Goods,

Retail, Wholesale and Distribution

daniel wiser

Bio Summary

Employment History

Principal

DANIEL WISER CONSULTING

Head of Marketing

Attune Foods

Senior Brand Manager

The Hain Celestial Group

Independent Consultant

Summer Associate

Bain & Company

Assistant Brand Manager

Unilever

Education

MBA

Stanford University, Graduate School of Business

Language Skills

Country Experience

Industry Experience

Consumer Products

Technology

Travel & Tourism

Professional Services

Media, Sports & Entertainment

Principal Investors