Results driven digital transformation leader, with extensive experience in product strategy, marketing, value proposition design and launch with a track record of optimizing marketing effectiveness and disruptive product launches across consumer electronics and digital. Excels in taking a data driven consumer insights led approach. Strong collaboration, leadership & communication skills. Scrappy & agile, yet strategic. Deep subscriptions marketing & product experience.
January 2019 - April 2022
London, UK
January 2018 - December 2019
London, UK
January 2009 - December 2017
Seattle, WA, USA
January 2003 - December 2009
London, UK
January 2001 - December 2003
London, UK
January 2000 - December 2001
London, UK
January 1997 - December 2000
London, UK
January 1989 - December 1997
New York, NY, USA
Home/motor insurance digital transformation: Recruited by Bain Capital to develop a disruptive value prop and digital customer journeys for esure insurance. Developed new digital renewals & in life customer centric strategy design and journey development which led to 3pts increase in renewals retention. Led renewals response to FCA price walking legislation in addition to several FCA remediation initiatives.
Industry: Telecom
Topic(s): Product Management
Recruited by Trispan PE to lead an assessment and execution plan to optimize the digital marketing acquisition and retention funnel of the UK’s leading skin treatment/cosmetics group retailer. Increased customer acquisition volumes by 15% through a detailed audit of the marketing funnels and execution of associated set of recommendations to improve efficacy. The scope also included defining requirements for investment in new marketing tech including camapaign management and customer data platform tools.
Industry: Healthcare
Topic(s): Sales & Marketing
Digital Experience & Design,
Digital Transformation,
Digital Strategy,
Digital Maturity,
Capacity Management & Planning,
Operation Management,
Operational Excellence,
Business Process Management,
Continuous Improvement,
Product Development,
Channel Management,
Business Planning,
Growth Strategy,
Portfolio Strategy,
Business Unit Strategy,
Business Case,
New Business Build,
Scenario Planning,
Project Management
Competitive Analysis,
Customer Insights,
Digital Marketing,
Market Research
Digital Sales
Program Management