David Pagliari

david pagliari

Interim Management at Adviso Solutions Ltd

United Kingdom

Bio Summary

Results driven digital transformation leader, with extensive experience in product strategy, marketing, value proposition design and launch with a track record of optimizing marketing effectiveness and disruptive product launches across consumer electronics and digital. Excels in taking a data driven consumer insights led approach. Strong collaboration, leadership & communication skills. Scrappy & agile, yet strategic. Deep subscriptions marketing & product experience.

Employment History

Adviso Solutions Ltd

Interim Management

Adviso Solutions Ltd

January 2019 - April 2022

London, UK

Recruited by Trispan PE to lead an assessment and execution plan to optimize the digital marketing acquisition and retention funnel of the UK's leading skin treatment/cosmetics group retailer. The scope also included defining ...see more


EVP Digital Services


January 2018 - December 2019

London, UK

A fast growing private equity owned company and a market leader in developing consumer electronics to aid navigation and fishing. Reporting into CEO and a member of the management board with a mandate to create a new digital ...see more


Senior Product Director


January 2009 - December 2017

Seattle, WA, USA

Held a number of senior product roles cross the Xbox business in Seattle followed by London with primary objective to grow global digital revenues to be on a par with established console hardware business. I materially grew t ...see more


Senior Director Marketing And Strategy


January 2003 - December 2009

London, UK

Marketing Director for AOL Time Warner broadband subscription business purchased by Carphone Warehouse Talk Talk. Promoted several times from head of CRM, and acquisition to leading all of marketing and product development. ...see more

Adviso Solutions Ltd


Adviso Solutions Ltd

January 2001 - December 2003

London, UK

Marketing director for AOL Broadband. Cross sold more than 250,000 customers to broadband in less than 4 months and a marketing director for Natwest Bank.

AXA Investment Managers

Global Head Of Client Services

AXA Investment Managers

January 2000 - December 2001

London, UK

Responsible for matrixed team of 150 staff across Europe and Asia and for the delivery of face to face and call centre based client servicing to both institutional and retail clients. Created global service standards, systems ...see more


Senior Manager


January 1997 - December 2000

London, UK

Recruited to lead/design operational strategy for start ups and European financial services/telecoms sectors. Online Estate agency: Led the development of the customer proposition, and go to market strategy for a online real ...see more

American Express

Senior Marketing Manager

American Express

January 1989 - December 1997

New York, NY, USA

Selected to be part of the highly competitive graduate development programme and progressed to a senior manager responsible for customer retention in the US based in New York. Gained best practice knowledge of all direct mark ...see more

Selected Project Experience

Project Description:

Home/motor insurance digital transformation: Recruited by Bain Capital to develop a disruptive value prop and digital customer journeys for esure insurance. Developed new digital renewals & in life customer centric strategy design and journey development which led to 3pts increase in renewals retention. Led renewals response to FCA price walking legislation in addition to several FCA remediation initiatives.

Industry: Telecom

Topic(s): Product Management

Project Description:

Recruited by Trispan PE to lead an assessment and execution plan to optimize the digital marketing acquisition and retention funnel of the UK’s leading skin treatment/cosmetics group retailer. Increased customer acquisition volumes by 15% through a detailed audit of the marketing funnels and execution of associated set of recommendations to improve efficacy. The scope also included defining requirements for investment in new marketing tech including camapaign management and customer data platform tools.

Industry: Healthcare

Topic(s): Sales & Marketing


Bachelor's in Business Administration/Management

University of Strathclyde


Language Skills



Digital Experience & Design,

Digital Transformation,

Digital Strategy,

Digital Maturity,

Capacity Management & Planning,

Operation Management,

Operational Excellence,

Business Process Management,

Continuous Improvement,

Product Development,

Channel Management,

Business Planning,

Growth Strategy,

Portfolio Strategy,

Business Unit Strategy,

Business Case,

New Business Build,

Scenario Planning,

Project Management

Marketing and Public Relations

Competitive Analysis,

Customer Insights,

Digital Marketing,

Market Research


Digital Sales

Education and Training

Program Management