dr. christine wichert

Managing Director at Logibrand GmbH


Bio Summary

Your corporate brand should dominate the market and I love to support strong brands®in spe 🥇.

Why? For me, brand management is THE strategic lever for profitable growth. It is an integral part of the strategy and reflects the corporate culture.

Brand positioning is its ❤. However, many do not yet use its full potential. Because when it's right, sales bubble up! And you escape the price war. Budgets are used highly efficiently, so you actually save.

I would be happy to optimize this heart of brand management for you. With you. With evidence that it will work for you. My claim: maximum certainty that you will be successful with it. As a trained statistician, I like to use quantitative methods for you - whenever possible🙄.

Crystal-clear findings, knowledge instead of hope . Certainty, what the biggest levers for growth are. What you need to do to generate higher willingness to pay.

Which positioning is optimal for you. How to win new customers and make existing ones happy. All this and more in a marketing bible that makes your business decisions easy.

Would you like to arrange a conversationcall about how we could solve your challenge together🚀?

www.calendly.com/logibrand/30min www.logibrand.com

P.S. 🙄 And if you just don't like statistics, you can benefit from cross-industry empirical knowledge.

Employment History

company bank

Managing Director

Logibrand GmbH

February 2005 - present

Hilti Group

Senior Vice President Brand Management

Hilti Group

2003 - 2005


Vice President Brand & Image


2001 - 2002

BMW Group

GM Market and Trend Research

BMW Group

1998 - 2001

Boston Consulting Group - BCG

Case Leader

Boston Consulting Group - BCG

1992 - 1998