Jaime Vazquez

Bio Summary

Jaime is the founder and Managing Partner of VALAG - LATAM Growth Advisors, a consulting firm specialized in helping Beauty, Personal Care, and CPG firms design and drive their best route-to-market to succesfully enter and/or maximize their growth in the Mexico and Latin American consumer markets.

Jaime has 30+ years of Strategy, General Management, Regional Leadership Senior Management and Consulting experience within the Latin American region. He has designed and driven successful growth roadmaps within key Latin American markets in leading Beauty, PC, and CPG multinational companies. Some examples are:

·Revlon Elizabeth Arden : Designed & Drove portfolio and channel strategy to double Mexico revenue in five years.

·Reckitt Benckiser: Designed & Drove growth strategy to make RB the #1 household and personal care consumption growth company within Central America region.

·Church & Dwight: As consultant to Managing Director, developed a clear brand development roadmap which led to 5 record growth and profit years for Mexico affiliate.

·Maesa: Designed optimal route-to-market plan while identifying optimal partners to enter Mexico market with leading hair care brand.

Availability

Availability:

Available

Constraints:

Vacations May

Employment History

Founding Advisor & Managing Partner

Valag

2019 - present

Florida City, FL, USA

Founded VALAG LATAM Advisors (LLC), a boutique growth strategy consulting firm which helps Beauty, Beverage, & CPG firms fully unleash their profitable growth potential opportunities within the Latin America market. We focus ...see more

Regional Vice President

Revlon

2012 - 2019

Florida City, FL, USA

Led Revlon Elizabeth Arden operation for Latin America Region and integration of mass, pro, and prestige channels. • Developed clear five-year region vision, growth strategy, and structure in terms of country and category ...see more

Managing Director

Reckitt

2009 - 2012

San José Province, San José, Costa Rica

Led six-country regional operation of 100-plus employees and P&L delivery via 12 master distributors’ network in region, a local salesforce GTM in Costa Rica, and co-packing facility to source Central America. Coordinated w ...see more

General Manager/Commercial Director/Regional Marketing Director/Strategy & External Development

Mondelēz International

1990 - 2008

Mexico City, CDMX, Mexico

Brazil General Manager, 2007-2008. Led $500MM+ (USD) business unit in revenue, P&L delivery, and three different manufacturing sites. Oversaw and prioritized strong beverage and grocery brand portfolio, including Tang, Cry ...see more

Brazil General Manager, 2007-2008. Led $500MM+ (USD) business unit in revenue, P&L delivery, and three different manufacturing sites. Oversaw and prioritized strong beverage and grocery brand portfolio, including Tang, Crystal Light, Royal desserts, Jell-o gelatin and local leading beverage RTD brands (i.e., Maguari) . Set up clear three-year profitable growth strategic direction and improved innovative pipeline plan for beverage portfolio (which became the model for LATAM). Through this, drove important SOM turnaround in core Tang brand and designed Crystal Light regional rollout plan to firmly establish brand in Brazil. General Manager, Puerto Rico and Dominican Republic, 2004-2007. Led Puerto Rico’s number-one multinational food and beverages company, Dominican Republic affiliate, and Kraft’s third-most profitable operation in Latin America with combined $175MM+ in sales. Spearheaded overall unit leadership and P&L delivery, and directed country relations (master distributors, government, trade). Oversaw two record setting years in terms of profitability for Puerto Rico operation. Drove three years of double-digit sales and profit growth in DR via Tang marketing and distribution plans. Negotiated step- change biscuits distribution alliance for mom & pop channel with Holsum (number-one bread player). Mexico Commercial Director, 2003-2004. Directed overall leadership for sales and marketing functions with team of 300-plus people and $400MM + revenue accountability. Set up effective commercial processes to ensure synergy and maximize effectiveness of cross-functional areas. Negotiated and closed cheese distribution alliance with Sigma (number-one processed meats company in Mexico). Mexico Marketing and Strategy Director, 2000-2003. Led 40-plus employee team overseeing marketing, corporate strategy, and external development (M&A, JV). Drove Tang beverage brand re-launch and product revamp to “more naturality” with marketing team. Carried out powder drinks step change aisle reinvention program in key clients with trade marketing team. Developed external growth plan for company, leading to cheese distribution alliance and RTD beverages entry via Clight brand. Achieved two consecutive record-setting years in revenues and profits with SOM gains in beverages and cheese. Latin America, Regional Marketing and Strategy Director, 1998-2000. Led marketing function and strategic planning for entire Latin America region. Revamped regional profitable growth portfolio strategy to drive mix and profitable growth in Latin America. Drove Crystal Light region-wide rollout and brand guidelines development. Set up stronger Tang advertising and innovation LATAM platforms. Developed strategy to leverage Latin America specific portfolio to enter USA Hispanic market. Spearheaded solid top-line and significant profit growth (+20% CAGR) during tenure. Central America & Costa Rica Marketing Director, 1995-1997. Oversaw marketing for food & beverage business in Costa Rica and confectionery category across Central America. Developed focused profitable growth strategy for confectionary to drive chocolates over candy in region. Launched Milka in 1996, making it the number-one chocolate brand within one year to drive SOM recovery. Coordinated introduction of other key food lines (powdered drinks, mayonnaise, cheese) in Costa Rica market. Achieved high double-digit growth in revenues during two years of tenure. Mexico - Marketing Manager, Grocery Products, Mexico, (1994-1995); Group Manager, Cheese Category, (1993-1994); Brand Manager, Philadelphia and Kraft Singles (1990-1992).

Research Associate Consultant

Booz Allen

1989 - 1990

Mexico City, CDMX, Mexico

Worked as consultant in various client assignments in aluminum, automotive, and textile industries.

Selected Project Experience

Project Description:

Maesa Mexico Market Entry Design and Drive - Helped a fast growing mid-market beauty and personal care company design market entry plan for key brands to Mexican hair care market.

Industry: Fashion and Beauty

Topic(s): Market Entry, Growth Planning, Brand Strategy, Business Partnering

Project Description:

Church & Dwight Mexico Brand Architecture Design and Drive - As direct advisor to Managing Director, developed a clear brand development roadmap which led to 5 record growth and profit years for Mexico affiliate

Industry: Consumer Products

Topic(s): Design Portfolio, Brand Architecture, Brand Strategy

Education

Master of Business Administration

Kellogg Graduate School of Business

1993

Bachelor of Science in Economics

Wharton School - Pennsylvania University

1989

Bio Summary

Availability

Employment History

Founding Advisor & Managing Partner

Valag

Regional Vice President

Revlon

Managing Director

Reckitt

General Manager/Commercial Director/Regional Marketing Director/Strategy & External Development

Mondelēz International

Research Associate Consultant

Booz Allen

Selected Project Experience

Education

Master of Business Administration

Kellogg Graduate School of Business

Bachelor of Science in Economics

Wharton School - Pennsylvania University

Availability

Language Skills

Country Experience

Skills

Business

Marketing and Public Relations

Industry Experience

Consumer Products