Jaime Vazquez

jaime vazquez


United States

Bio Summary

Jaime is the founder and Managing Partner of VALAG - LATAM Growth Advisors, a consulting firm specialized in helping Beauty, Personal Care, and CPG firms design and drive their best route-to-market to succesfully enter and/or maximize their growth in the Mexico and Latin American consumer markets.

Jaime has 30+ years of Strategy, General Management, Regional Leadership Senior Management and Consulting experience within the Latin American region. He has designed and driven successful growth roadmaps within key Latin American markets in leading Beauty, PC, and CPG multinational companies. Some examples are:

·Revlon Elizabeth Arden : Designed & Drove portfolio and channel strategy to double Mexico revenue in five years.

·Reckitt Benckiser: Designed & Drove growth strategy to make RB the #1 household and personal care consumption growth company within Central America region.

·Church & Dwight: As consultant to Managing Director, developed a clear brand development roadmap which led to 5 record growth and profit years for Mexico affiliate.

·Maesa: Designed optimal route-to-market plan while identifying optimal partners to enter Mexico market with leading hair care brand.



Next Availability:

02 Feb 2023



Employment History


Founding Advisor & Managing Partner


2019 - present

Founded VALAG LATAM Advisors (LLC), a boutique growth strategy consulting firm which helps Beauty, Beverage, & CPG firms fully unleash their profitable growth potential opportunities within the Latin America market. We focus ...see more


Regional Vice President


2012 - 2019

Led Revlon Elizabeth Arden operation for Latin America Region and integration of mass, pro, and prestige channels. • Developed clear five-year region vision, growth strategy, and structure in terms of country and category ...see more


Managing Director


2009 - 2012

Led six-country regional operation of 100-plus employees and P&L delivery via 12 master distributors’ network in region, a local salesforce GTM in Costa Rica, and co-packing facility to source Central America. Coordinated w ...see more

Mondelēz International

General Manager/Commercial Director/Regional Marketing Director/Strategy & External Development

Mondelēz International

1990 - 2008

Brazil General Manager, 2007-2008. Led $500MM+ (USD) business unit in revenue, P&L delivery, and three different manufacturing sites. Oversaw and prioritized strong beverage and grocery brand portfolio, including Tang, Cry ...see more

Booz Allen

Research Associate Consultant

Booz Allen

1989 - 1990

Worked as consultant in various client assignments in aluminum, automotive, and textile industries.

Selected Project Experience

Project Description:
Maesa Mexico Market Entry Design and Drive - Helped a fast growing mid-market beauty and personal care company design market entry plan for key brands to Mexican hair care market.

Industry: Fashion and Beauty

Topic(s): Market Entry, Growth Planning, Brand Strategy, Business Partnering

Project Description:
Church & Dwight Mexico Brand Architecture Design and Drive - As direct advisor to Managing Director, developed a clear brand development roadmap which led to 5 record growth and profit years for Mexico affiliate

Industry: Consumer Products

Topic(s): Design Portfolio, Brand Architecture, Brand Strategy


Master of Business Administration

Kellogg Graduate School of Business


Bachelor of Science in Economics

Wharton School - Pennsylvania University



Next Availability:

02 Feb 2023



Country Experience

Brazil Costa Rica Dominican Republic Mexico Puerto Rico



Growth Strategies,

Business Leadership

Marketing and Public Relations

Brand Marketing

Industry Experience

Consumer Products

Fashion and Beauty,

Food and Beverage