KARIN VON OETINGER

karin von oetinger

Bio Summary

Experienced multilingual international marketing expert and business developer with over 20 years of distinguished career in leading multinational FMCG companies, including Ülker/Godiva/McVities, Unilever, Fritolay, and Colgate. Specializing in emerging markets across the EMEA Region, Mexico, Argentina, Peru, and Chile. Proven track record in shaping brand vision, strategy, and plans, driving brand communication (digital), innovation, and new market entry strategies. Skilled in fostering collaboration across cross-functional and multicultural teams to achieve exceptional results. 

Employment History

Tadım

Head of Global Marketing

Tadım

December 2019 - November 2021

İstanbul, Provincia de Estambul, Turquía

Established and led the international marketing department with focus on Europe and USA. Defined international business growth strategy. Redefined the brand positioning, portfolio, communication and innovation strategy across ...see more
pladis Global

Regional Marketing & Business development Director

pladis Global

November 2016 - March 2018

İstanbul, Provincia de Estambul, Turquía

Leading the Central Asia (CA) regional marketing function at headquarters and abroad. Directing the implementation and development of the annual marketing plans in more than 6 countries. Business, brands & strategy developmen ...see more
Ülker

Group Marketing Manager

Ülker

February 2014 - October 2016

İstanbul, Provincia de Estambul, Turquía

Head of İnternational marketing team for confectionery categories overseeing a $10M marketing budget and leading a 15member team. Directed brand management & communication (digital), product launches and agency selections. F ...see more
Ülker

Marketing Manager

Ülker

June 2009 - January 2014

İstanbul, Provincia de Estambul, Turquía

Defined and implemented marketing activities for key countries in MENA and Europe Region, with a budget of $5M Selected Accomplishments:  Achieved incremental sales value of +79% in 2013 vs. 2009  Defined the int ...see more

Education

Master Business and Administration

Universidad Adolfo Ibanez Chile

1998

Language Skills

Country Experience

Kazakhstan Romania USA KSA Germany Argentina Chile Mexico Turkey UAE Kuwait Azerbaijan

Skills

Business

Business Development,

Innovation Strategy,

Business Leadership

Marketing and Public Relations

Brand Architecture

Physical and Inherent Abilities

Teamwork

Industry Experience