Mahmoud EL KHOJA

mahmoud el khoja

President at Frost

United Arab Emirates

Bio Summary

Mahmoud El Khoja, an active member of Young Arab Leaders, co-founded and is currently leading several new companies such as VRAI Medical, a US-based medtech innovation shop; BioBox, an online healthy-only groceries platform; MyHealthyOffice, a pantry management and office wellness outfit both in the UAE; Frost, a quality frozen food retail chain in Egypt, and ELK Phoenicia Group, a family partnership with diverse interests. He is also the volunteer CFO and Strategy Lead of Cura, an international medical NGO based in Oklahoma. His previous 15 years were spent in eight countries and various regional leadership roles with multinationals like Schneider Electric, L’Oréal and Bain & Company. His functional experience spans marketing, strategy and digital transformation. Mahmoud holds an MBA from INSEAD and a B.A. in Economics from the American University of Beirut. He currently resides in Dubai with his family.

Structured, analytical and dedicated business leader with a proven track record in different industries as well as in management & transformation roles. Critical thinker, fast learner, problem solver & data driven with a strong capacity to adapt to and deliver in uncertain situations. Strong multi-cultural background, with origins and living experiences spanning 10 countries in Europe, the Middle East & South America. Fluent in French, Arabic & English. Building, coaching & developing a great team (40+). A strong ability to simplify complex topics to a wider audience gained through several public speaking opportunities, pitching to & developing the business with high level customers and higher management on-boarding sessions. Keen receiver & giver of constructive feedback and never afraid to shake the status quo.


Next Availability:

06 Feb 2023



Employment History

company bank

Managing Partner

Vrai MedTech World

January 2021 - present

VRAI, a new research & development outfit specialized in MedTech and HealthTech, represents a paradigm shift in healthcare delivery by providing professional remote monitoring service in an on-demand business model that focus ...see more

company bank

Managing Partner


November 2019 - present

Employees with unhealthy diets are 66% more likely to report a productivity loss. We want to fix that. MyHealthyOffice (MHO for short) is a one stop shop to help you create a healthier and more productive office life, in a ...see more




November 2019 - present

Re-inventing frozen food production & retail in Egypt Frozen food has had a bad rep especially in Egypt, but we believe that with proper innovation, an impeccable respect of the cold chain and a transformation to the consume ...see more

Schneider Electric

Vice President

Schneider Electric

February 2017 - October 2021

Member of the Middle East & Africa Zone Leadership Team, a $2B+ turnover operation of 80+ countries organized in 12 hubs, with an extensive industrial footprint & network of partners. Directly managed, coached & developed a ...see more

Schneider Electric

Vice President

Schneider Electric

July 2015 - January 2017

Member of the Middle East Zone Leadership Team Directly coordinated & animated a $100m+ Services Business across the Middle East including performance management, strategy & country support Created the business case to cons ...see more

Schneider Electric

Senior Internal Auditor

Schneider Electric

January 2013 - June 2015

Global internal consulting/audit role within organization reporting to Board of Directors and Group CFO. Team leader of rotating groups of 4-8 people on 3-6 weeks international assignments based on risk quantification, gaps a ...see more

Bain & Company

Strategy Consultant

Bain & Company

September 2010 - September 2012

- Developed the overall strategy of a newly founded, sovereign wealth fund backed, private equity firm including investment strategy, organization structure, private placement memorandum drafting and investor communication. ...see more

company bank

Marketing Manager


July 2007 - July 2009

- Developed and implemented marketing strategy for group's entire product portfolio in Iraq - Designed and executed launch plans for new products in Iraqi market with minimal data due to security situation, generating 80% of ...see more


Product Manager


January 2004 - September 2006

- Managed the nationwide marketing strategy of 9 cosmetics brands in skin care & hair color. Achieved a market share of 45% and 65% in two different hair color segments via new product launch and marketing activation - Pione ...see more


Master's in Business Administration/Management



Bachelor's in Economics

American University of Beirut



Next Availability:

06 Feb 2023



Language Skills




Cost Management,

Financial Planning,

Revenue Growth


Value Creation,

Business Process Management,

Corporate Functions,

Operation Management,

Change & Implementation,

Dashboard Development,


Monitoring & Evaluation,

Organizational Excellence,

Strategy Execution,

Product Development,

Project Management,

Business Development,

Channel Management,

Benchmarking & Best Practice,

Business Planning,

Business Unit Strategy,

Corporate Development,

Corporate Strategy,

Strategic Management,

Strategic Planning


Business Intelligence

Education and Training

Program Management


Account Management

Marketing and Public Relations

Competitive Analysis,

Customer Insights

Transportation, Supply Chain, and Logistics

Demand Planning,



Supply Chain Optimization