Malcolm Wright

malcolm wright

Founder & CEO at Ebiar Consulting Services LLC

United States

Bio Summary

Founder and CEO of Ebiar Consulting Services – a healthcare consultancy with a primary focus on global healthcare services, insurtech and medical insurance (domestic, regional & international) to include new market entry, competitor analysis, GTM strategies, market research etc. Combined with Malcolm’s deep business leadership experience and fresh, relevant perspectives on key global economies and cultural awareness, Ebiar is best placed to address your healthcare needs.

A senior executive with 25+ years’ experience leading high-performance International Commercial Teams across 4 continents – Africa, Asia (Middle East & India), Europe & North America, Malcolm’s hallmark of success is his proven approach for skillfully crafting, communicating, and executing compelling “new market” strategies for measurable success. Proficient across all global product segments for both expat and inpat – group (book and experience rated), student/scholastic, individual, medical tourism and travel with an extensive global network of broker/intermediaries, TPA’s, domestic insurer’s, provider networks, PBM’s and international assistance companies.

Prior to forming Ebiar, Malcolm was Chief Commercial Officer for Blue Cross Blue Shield Global/GeoBlue and held numerous Senior Commercial Distribution roles at Global 500 companies that included multicontinental P&L responsibility for Bupa Global as General Manager (interim).

Malcolm’s history of varied “in country” experiences have considerably sharpened his global business skills. He has expertly demonstrated success at controlling costs while growing sales – through site-level budgets that tied controllable expenses to compensation structures.

The depth & breadth of Malcolm’s global experience adds Shareholder Value in four P&L or advisory capacities: – CEO, Chief Commercial Officer and General Manager – Advisor on global footprint priorities and tactics – Strategist with global, “boots-on-the-ground” experience – Interim Consultant

Employment History

Ebiar Consulting Services LLC

Founder & CEO

Ebiar Consulting Services LLC

September 2021 - present

Atlanta, GA, USA

With a primary focus on the medical insurance and healthcare services sectors, Ebiar accelerates commercial value for corporations, PE-backed companies and SMBs contemplating Global New Market Entry. As a trusted healthcar ...see more

Blue Cross Blue Shield Global

Chief Commercial Officer

Blue Cross Blue Shield Global

July 2019 - August 2021

Atlanta, GA, USA

Led the US Commercial team and 80+ employees across Corporate, Scholastic, Individual, Domestic Blue Plan, Account Management and Sales Effectiveness segments. Managed P&L of $250M. • Led a new commercial agenda with aggre ...see more

Bupa Global

Interim General Manager

Bupa Global

January 2016 - July 2019

Dubai - United Arab Emirates

Bupa offers premium medical insurance plans for globally-minded individuals and businesses, as well as single-trip and annual travel insurance. Led a high-performance team of 35 with Field Sales, Account Management, Business ...see more

Aetna

Executive Director

Aetna

November 2013 - January 2016

Dubai - United Arab Emirates

Aetna International is a subsidiary of Aetna, a CVS Health business, which serves an estimated 39M people with information and resources to help them make better informed decisions about their health care. Directed team of 2 ...see more

Cigna

Regional Director International Sales

Cigna

May 2000 - October 2013

Dubai - United Arab Emirates

Cigna is a global health services company dedicated to improving the health, well-being and peace of mind of more than 180M customers and patient relationships in more than 30 countries and jurisdictions. Built brand aware ...see more

Selected Project Experience

Project Description:
Devised GTM Strategy / New Market Entry into Kenya & Nigeria for South African based medical insurance looking to generate revenue growth coupled with new business development and retention for their group medical insurance product.

Industry: Healthcare

Topic(s): Strategy & Planning


Project Description:
Developed M&A strategy for Canadian Insurance Co looking to acquire P&C/EB brokerage in the USA

Industry: Insurance

Topic(s): International Business Strategy, International Business Development, Merger & Acquisitions

Country Experience

United Arab Emirates United Kingdom United States Saudi Arabia Bahrain Congo, the Democratic Republic of the Egypt India Jordan Kenya Lebanon Nigeria Oman Qatar South Africa Zambia Kuwait

Industry Experience

Healthcare

Financial Services

Insurance

Travel & Tourism