mauricio caetano

MANAGING PARTNER at TRIIRIS GLOBAL ADVISORS

Bio Summary

I am a Founding Partner of Triiris Global Advisors, a UK-based strategy consultancy boutique. With over 23 years of experience, I have served as a C-level executive and management consultant within global organisations in some industries, including Consumer & Retail, Education, Financial Services, Aerospace & Defence and Industrial & Manufacturing. I have always worked with a holistic approach combining stakeholder value maximisation and organisational wellbeing; since 2007, I have led many Internationalisation projects via the Commercial & Marketing approach. My core activities include developing and implementing strategic product launches from market research, strategic product planning, branding, product design, technical and financial viability, manufacturing costs optimisation (methods and processes), supply chain analysis, pricing, and product launch. My latest projects focused on global companies such as Ferrari, LVMH Group, Vodafone, and other well-known European brands.

Employment History

MBA GUEST LECTURER

UNIVERSIDADE FEDERAL DE SÃO CARLOS - UFSCar

February 2021 - present

London, UK

• Professor of Digital Transformation and Business Futures Course • EX3 – Exponential Experience - Program Coordinator

MANAGING PARTNER

TRIIRIS GLOBAL ADVISORS

September 2017 - present

London, UK

Growth strategy advisory boutique based in London/U.K. Recent projects include: • Developed the business plan and investment strategy for an Aerospace and Defence company in Saudi Arabia. Helped the company raise USD 100 million to increase its manufacturing capacity and traction. • Created and delivered a transformation program for an Industry Federation in Brazil, engaging more than 100 companies with an impact on local GDP. • Developed a corporate strategy for a traditional social and sportive club in Brazil, with an important impact on the client’s ESG policies and associates retention. • Developed and executed the IoT and Location Based Services go-to-market strategy for Vodafone/U.K. Due to this strategy, this Business Unit has revenue of +3bn GBP per year. • Managed a team of 5 consultants to transform the digital strategy of Ferrari UK. Digitalised and globalised CRM, modernised sales and services using IoT, Machine Learning and Predictive Maintenance, with a sales increase of 7.0%. • Led a project, reporting to the LVMH Group Chief Digital Officer for developing ideas and creating a plan of action to enhance and improve LVMH’s digital strategy with a four consultants team. • Conducted the entry strategy of an international Hard Discount retailer in Brazil with potential revenue of US$ 6bn in 7 years and +250 stores. • Directed the strategy development to create a joint venture between three large companies in the textile manufacturing sector in Latin America, with a £2bn/year revenue potential. • Led the business plan development and go-to-market strategy for a global Asset Management spin-off. • Acted as a Brazilian family office advisor in creating the governance strategy for a new venture in the e-commerce sector. • Advised an education start-up in transferring its operations from the U.K. to the USA, developing new logistics, go-to-market and marketing strategies. It impacts a +500% revenue growth in 6 months.

HEAD OF GLOBAL BUSINESS & STRATEGY

MONITORA TECH SOLUTIONS

May 2019 - March 2023

London, UK

Digital transformation & tech solutions Brazilian company with 300 employees and a global footprint. • Led the development of the company's investment strategy and Business Plan, enabling it to attract U.S. and European in ...see more

CHIEF EXECUTIVE OFFICER - CEO

CAJOVIL PLASTICS

November 2011 - November 2016

Brusque, State of Santa Catarina, Brazil

Privately held Brazilian company, the market leader in plastic baby products with +450 employees. • He was hired as the CEO to develop, structure, and implement the company's turnaround plan, saving it from bankruptcy. Afte ...see more

GENERAL MANAGER

LEGO EDUCATION

November 2009 - December 2010

São Paulo, State of São Paulo, Brazil

• Commanded the creation of the franchising company since its conception and implementation. Structured and implemented the company's franchising model in Brazil, Argentina, Mexico and China. • Structured all company area ...see more

CHIEF COMMERCIAL OFFICER - CCO

L'OCCITANE en Provence

November 2007 - November 2009

São Paulo, State of São Paulo, Brazil

• As CCO led Brazilian Retail and Wholesale organisations embracing 240-people teams in 31 own stores, 13 franchises, 4 Spas, and more than 180 points-of-sale, achieving 2009 the company’s record revenue growth in its 14- ...see more

SENIOR SALES MARKETING MANAGER

Procter & Gamble

November 1997 - November 2007

Latin America

• Senior Manager in the Laundry Category gathered market information and headed Ace Básico Naturals development. With this launch, the Ace brand grew 48% in volume and 28% in value ('06 vs '05), doubling brand revenues in ...see more

Selected Project Experience

Project Description:

Confidential. Information under request

Industry: Management Consulting

Topic(s): Corporate Strategy

Education

Masters in Science (MSc.) in Leadership and Strategy

London Business School

2018

Diploma in Strategic Planning and Management in Retailing

Babson College

2008

Bachelors (BEng.) in Materials Science and Engineering

Universidade Federal de São Carlos

1995

Language Skills

Portuguese Spanish; Castilian English

Country Experience

United Arab Emirates United Kingdom United States Germany Mexico Brazil Portugal Spain

Skills

Business

Business Unit Strategy,

Business Case,

Business Planning,

Growth Strategy,

Innovation Strategy,

Strategic Management,

Strategic Planning,

Scenario Planning,

Business Development,

Channel Management,

Digital Culture,

Digital Strategy,

Digital Transformation,

Project Management,

Interim Management

mauricio caetano

Bio Summary

Employment History

MBA GUEST LECTURER

UNIVERSIDADE FEDERAL DE SÃO CARLOS - UFSCar

MANAGING PARTNER

TRIIRIS GLOBAL ADVISORS

HEAD OF GLOBAL BUSINESS & STRATEGY

MONITORA TECH SOLUTIONS

CHIEF EXECUTIVE OFFICER - CEO

CAJOVIL PLASTICS

GENERAL MANAGER

LEGO EDUCATION

CHIEF COMMERCIAL OFFICER - CCO

L'OCCITANE en Provence

SENIOR SALES MARKETING MANAGER

Selected Project Experience

Education

Masters in Science (MSc.) in Leadership and Strategy

London Business School

Diploma in Strategic Planning and Management in Retailing

Babson College

Bachelors (BEng.) in Materials Science and Engineering

Universidade Federal de São Carlos

Language Skills

Country Experience

Skills

Industry Experience