nuno dantas melo

Independent Senior Strategy Consultant

Bio Summary

Senior Strategy / Marketing consultant, ex-Mckinsey Engagement Manager, ex-Google, ex-Startup Founder. Focus on Consumer Goods, Travel, Retail (brick and mortar and e-commerce) and Public Sector. Fluent in 3 languages (English, Spanish and Portuguese) and wide geographic experience (Europe, Japan, China, Southern Africa and South America) but preference for emergent economies.

Employment History

Independent Senior Strategy Consultant

January 2016 - present

• Interim Director of Strategy Projects at Scotch & Soda (PE-backed premium high-street European fashion brand) • Led large remote team in an outside-in detailed analysis of key player in the IoT global industry (buy sid ...see more

Founder, CEO, CMO, CSO

Cerveja Musa

December 2014 - December 2020

Lisbon, Portugal

Leading Portuguese Independent Craft Brewery - Fund raised 1.5M€+ and attracted 20+ investors in 3 investment rounds - Set-up a 1M bottles/year factory from scratch (without previous industrial experience), hired 30+ HR a ...see more

Engagement Manager

McKinsey & Company

January 2011 - December 2015

Lisbon, Portugal

• Defined the go-to-market strategy and modeled a Greenfield operation in a Sub-Saharan African country for a major Iberian Telecom • Defined value proposition, bus plan and implementation roadmap for new disrupting bank ...see more

Associate Product Manager

Google

January 2010 - December 2010

Madrid, Spain

• Led the rollout of the Internet Revolution project for Iberia - defined concept and partner role, designed communication strategy and built the P&L • Designed and established Google AdWords co-marketing deals with Tele ...see more

Business Analyst

McKinsey & Company

January 2006 - December 2009

Lisbon, Portugal

Helped revamp the business of a large bookshop retailer in Iberia (Bertrand), through pricing (standard and promotional) and retail levers (store layout and operations) • Led a team of 50 bank branch managers in a sales s ...see more

China Business Developer

January 2004 - December 2006

Launched 5 Portuguese wine brands in the Chinese market by establishing a network of distributors in 3 key states, selling to retailers and promoting the wines at trade fairs across the country • Designed a strategic plan f ...see more

Education

Certificate

Columbia Business School

2020

MBA

London Business School

2011

BSc + MSc Economics

University of Porto

2003

Digital Marketing

Columbia Business School

2020

masters in Business

London Business School

2011

masters in Economics

University of Porto

2003

ICS

1899

Language Skills

English Spanish; Castilian Portuguese

Country Experience

Angola China France Japan Mozambique Netherlands Portugal Spain United Kingdom United States

Skills

Data Analysis

Data Analytics

Business

Digital Strategy,

Business Unit Strategy,

Growth Strategy,

Portfolio Strategy,

Strategic Planning,

Corporate Venture Capital,

Commercial Due Diligence,

Target Search

Industry Experience

Principal Investors

Private Equity,

Venture Capital

Public Sector

Culture & Arts,

Tourism & Sports,

Economic Development