ozkan basaga

Partner Consultant at 100watts Consulting and Axina Solutions

United Kingdom

Bio Summary

Areas of Expertise

♦ Business and Brand Strategy

♦ Digital Marketing(CIM Award)

♦ Regional Business Management

♦ Strategic Problem Solving

♦ Trade Marketing

♦ P&L Management

♦ New Product Development

♦ Project Management

♦ Training & Development

Employment History

100watts Consulting and Axina Solutions

Partner Consultant

100watts Consulting and Axina Solutions

November 2020 - present

Providing marketing and sales related consultancy services in collaboration with the following boutique consultancy companies; ● 100watts Consulting: New York based company provides the following marketing services: ...see more
DSIGNMIX.CO.UK

Founder / Managing Director

DSIGNMIX.CO.UK

2016 - October 2020

London, UK

Spearheaded client relationship management with key suppliers. Designed and developed Dsignmix.co.uk website. Collaborated with suppliers to establish innovative product range, catalogues, and sales materials. Maintained sust ...see more

Commercial Head of Heat not Burn Products(HnB)

2013 - 2015

London, UK

Led coordination/delivery of the global commercial strategy and activity that encompassed consumer insights, product design, marketing mix, business cases, new product pipeline, trademarks and regulatory compliance issues. Ma ...see more
Ülker

Marketing Director, Biscuits Group

Ülker

2010 - 2012

İstanbul, Türkiye

Managed strategy, planning & implementing marketing activities across online & offline channels for Biscuits Group. Oversaw 31 brands and 225 products portfolio. Led a team of 13 people. Reported to the Biscuits Group Vice Pr ...see more
Carlsberg

Marketing & Communications Vice President / Management Board Member

Carlsberg

2007 - 2009

İstanbul, Türkiye

Directed marketing, sponsorship and events of Carlsberg Company brands. Initiated various local and international projects, managed HoReCa operations and implemented various On Trade activities in Turkey. Led a team of 21 peo ...see more
Procter & Gamble

Regional Business Manager - Turkey HUB & CIS Region

Procter & Gamble

2002 - 2007

Managed the Gillette disposable blades business in Turkey and personal care business in Kazakhstan. Implemented various global initiatives and local activities. Corrected extensive pricing issues, increased forecast accuracy ...see more
PepsiCo

Senior Brand Manager

PepsiCo

2001 - 2002

Selected Project Experience

Project Description:
British American Tobacco's Glo Heat not BUrn product from ideation to full launch

Industry: Consumer Products

Topic(s): Business-To-Consumer

Certificates

Chartered Institute of Marketing(London)Level 4 Licence in Digital Marketing

Education

Bachelor of Science in Economics

Central Washington University

1993

BSc in Economics

Central Washington University

1993-01-01

Language Skills

Country Experience

Azerbaijan Bulgaria Georgia Japan Kazakhstan Romania Slovenia Turkey United Kingdom Uzbekistan