Rachel Dreyfus

rachel dreyfus

Independent Marketing Strategy & Market Research Advisor at DREYFUS ADVISORS

United States

Bio Summary

Accenture-trained marketing intelligence executive with career history of deepening customer focus to open up new target markets for growth. Recognized for delivering insights strategically-aligned with company goals. Focused on guiding business decisions and developing new experiences and services for industries in digital disruption. Collaborator and trusted partner to executive teams across product management, customer operations, sales channels and marketing communications. Recognized thought leader in media, entertainment and telecommunications. Entrepreneur building a marketing strategy consultancy.

Employment History

company bank

Independent Marketing Strategy & Market Research Advisor

DREYFUS ADVISORS

2013 - present

Built $500K+ revenue consulting business designing and leading strategic market research programs. Guided brand positioning and ad campaign development with fact-based consumer insights. Selected and managed research vendors ...see more

company bank

Vice President, Marketing Intelligence

TIME WARNER CABLE

2007 - 2013

High-performing team leader, promoted in two years to VP to build and manage a centralized research capability in support of the $20 billion Corporation; broadened the scope of research to support Commercial (B2B), Product ma ...see more

Rovi

Executive Director, Strategic Planning and Research

Rovi

1992 - 2005

Built research and competitive intelligence into valued centralized resource for Gemstar-TV Guide Magazine, Channel, Interactive and Online. Change-agent who led the Company into the digital media age

Accenture

Manager, Business Consulting Services

Accenture

1985 - 1992