rachel dreyfus

Independent Marketing Strategy & Market Research Advisor at DREYFUS ADVISORS

Bio Summary

Accenture-trained marketing intelligence executive with career history of deepening customer focus to open up new target markets for growth. Recognized for delivering insights strategically-aligned with company goals. Focused on guiding business decisions and developing new experiences and services for industries in digital disruption. Collaborator and trusted partner to executive teams across product management, customer operations, sales channels and marketing communications. Recognized thought leader in media, entertainment and telecommunications. Entrepreneur building a marketing strategy consultancy.

Employment History

Independent Marketing Strategy & Market Research Advisor

DREYFUS ADVISORS

2013 - present

Built $500K+ revenue consulting business designing and leading strategic market research programs. Guided brand positioning and ad campaign development with fact-based consumer insights. Selected and managed research vendors to investigate and solve complex challenges. Working independently, synthesized analytics with insights to deliver breakthrough solutions for clients across industries. New product development – from competitive intel and concept screening to successful product launch  Led product development for the successful debut of top 2 premium cable network’s streaming services; established its first-ever direct-to-consumer acquisition and retention research program acquiring 2M+ subscribers out of the gate and 7M+ over 3 years  Designed and led “co-creation” research program to investigate most-desired features to differentiate from and compete with the major powerhouse streamers  Competitive intelligence and feature evaluation for new veterinarian telehealth service resulting in identification of strategy and positioning Marketing strategy (branding and positioning) – invigorating brands of startups to trusted pillars  Global non-profit organizations (NGOs); purpose-driven brand re-launch and positioning development; unlocked profound emotional connection with affluent donors  Global hotels and resorts company; developed affluent traveler strategy and sized the rental accommodations market challenge and how to compete  Fortune 100 property group; designed and led foundational research roadmap, including mobile “shop-along” and a quantitative retail shopper feedback solution; established drivers of repeat shopping  Media and entertainment clients (multiple); guided positioning and first brand campaign for streaming service  Developed messaging strategies to improve share and retention of BIPOC and LGBTQIA+ markets Customer experience design – specializing in branded customer experience and purpose-driven branding  Uncovered customer needs for smarter targeting and competitive differentiation for personal loan provider  Developed B2B customer experience best practices for global port agent (husbandry services provider)  Built NPS-drivers model used for training frontline employees for a national veterinarian hospital chain; held NPS constant at industry-leading levels through the pandemic.

Vice President, Marketing Intelligence

TIME WARNER CABLE

2007 - 2013

NYC, NY, USA

High-performing team leader, promoted in two years to VP to build and manage a centralized research capability in support of the $20 billion Corporation; broadened the scope of research to support Commercial (B2B), Product ma ...see more

Executive Director, Strategic Planning and Research

Rovi

1992 - 2005

Built research and competitive intelligence into valued centralized resource for Gemstar-TV Guide Magazine, Channel, Interactive and Online. Change-agent who led the Company into the digital media age

Manager, Business Consulting Services

Accenture

1985 - 1992

Philadelphia, PA, USA