Bio Summary
McKinsey | Moderna | Rock in Rio | SIC Television & Media | SmallWORLD | Efacec
Independent Consultant
International business development and project management, global strategic thinking, markets entry and growth, commercial due diligence, turnaround.
25 years' worldwide experience in various industries
PMO for a major global mRNA Pharmaceutical developer of COVID19 vaccines, supervising entities setup and market entry in APAC region and preparation for transition from pandemic to endemic scenario and private market.
McKinsey senior external advisor, 18-months project in Africa, restructuring client’s business portfolio, revising business plans for 240 SME & Corporate. Finance, distribution, FMCG, manufacturing and trade; Led commercial diligence, market and sales diagnostic, restructuring and turnaround business plans; post-acquisition growth strategy, international expansion and partnerships.
Coached client management and entrepreneurs on strategic thinking. Redesigned Client’s Global Strategic and Executive plan, in the light of Angola’s new Government.
Advised a large Iberian conglomerate on international growth and go-to-market strategy.
Advised a Private Equity Client on a healthcare target in Brazil, analysing market dynamics, Hospitals integration, private insurance verticalization and multistate regulatory frameworks for new entrants.
Helped a large European financial group learn best practices in their operations in Latin America. Mapping market sizing and competition along the distribution models, incentive systems, campaigns, sales support and loyalty in digital channels
VP at Rock in Rio music mega festival. Market entry in LATAM markets as USA, Argentina, Colombia, Chile, Mexico and Peru. Sponsorships and Media partners (internet global streaming and leading media) in Brazil, LATAM and USA, as TVGlobo, Televisa, Prisa, Google, YouTube, Yahoo, Facebook, NBC, ABC, CBS, FOX.
Founded SmallWORLD Destination Management Company in Hong Kong and Macao, managing FIT and MICE projects for HSBC, eBay, ACI, Novartis, Novamed, PATA, Berkley, MGM, Westin, MCI, Venetian.
Directed the marketing and business development of SIC Television, largest private Media group in Portugal.
Managed the B2B trade-marketing and sales of EFACEC multinational Group, in 16 countries in APAC.
Availability
Availability:
Available
Constraints:
No
Employment History
PMO
Moderna
June 2021 - December 2021
Lisbon, Portugal
VP Media And Sales
Rock in Rio
January 2013 - December 2014
New York, NY, USA
Vice President Media And Sales
Rock in Rio
June 2009 - December 2013
Rio de Janeiro, State of Rio de Janeiro, Brazil
Sales And Marketing Director
Efacec
May 1993 - September 1998
China
Selected Project Experience
Industry: Financial Services
Topic(s): Finance, Performance Management
Advised a Private Equity for Healthcare target acquisition and market dynamic in Brazil, including multistate regulatory frameworks for new entrants and innovation and digital, benchmarking best practices.
Industry: Pharmaceuticals & Medical Products
Topic(s): Finance
Project Management Office (PMO) for a major global mRNA Pharmaceutical developer of COVID19 vaccines, supervising entities setup and market entry in APAC region, including all activities as distribution, supply chain, commercial, regulatory, quality, PV, market access, for a period of 5 months. Help client’s Country General Managers in operational transition from global distribution to local in-country production and distribution, as well as in the preparation for the transition from current pandemic to pre-endemic scenario and private market.
Industry: Pharmaceuticals & Medical Products
Topic(s): Project & Program Management
Analysed diversified portfolios of 240+ SMEs and corporations, at McKinsey as external Expert and Engagement Manager; Led market analysis and commercial diligence, market and sales diagnostic, restructuring and turnaround business plans; Developed post-acquisition growth strategy, including international expansion and potential partnerships
Topic(s): Economic Development, Restructuring & Turnaround, Strategy & Planning
Helped a large European Insurance and Banking group to access market best practices and migration to digital platforms in their operations in Latin America. Mapping market sizing and competition along the distribution models, incentive systems, campaigns, sales support and loyalty in digital channels
Industry: Financial Services
Topic(s): Finance, Strategy & Planning
Education
Master's in Computer Engineering
Faculdade de Engenharia da Universidade do Porto
1993Master's in Business Administration/Management
Rotterdam School of Management - Erasmus University
2000Availability
Availability:
Available
Constraints:
No
Language Skills
Country Experience
Skills
Business
Asset Management,
Value Creation,
Business Process Management,
Operational Excellence,
Product Development,
Business Development,
Benchmarking & Best Practice,
Business Planning,
Business Unit Strategy,
Corporate Development,
Corporate Strategy,
Growth Strategy,
Portfolio Strategy,
Scenario Planning,
Strategic Management,
Strategic Planning,
Trends & Global Forces
Finance
Corporate Finance,
Investment Strategy,
Revenue Growth,
Portfolio Management
Education and Training
Program Management
Marketing and Public Relations
Competitive Analysis,
Market Research
Transportation, Supply Chain, and Logistics
Distribution,
Supply Chain Optimization