sandeep das

Independant Strategy & Transformation Consultant

Bio Summary

Experienced consultant in the consumer insights, brand and growth strategy and global programme management domains. Close to two decades of experience working with global brands across multiple geographies on brand, growth and corporate strategy questions.

Employment History

Independant Strategy & Transformation Consultant

April 2014 - present

Senior Consultant (Contract)

Strategy& (Formerly Booz & Co)

April 2014 - June 2014

• Developed in-depth internal and external capability building workshop materials for ten specific analytical domains – Insights capability, Price/Promo/SKU management, Data & analytics capability, Marketing analytics, Ec ...see more

Engagement Manager (Insights & Analytics)

Prophet

May 2013 - April 2014

• Led, designed and established global market landscapes for multi-million dollar brands in snacking (savoury, sweet, breakfast snacking) for a global foods manufacturer • Established brand pillars, mapped innovation pip ...see more

Senior Specialist Consultant

McKinsey & Company

August 2011 - May 2013

• Designed, implemented and rolled-out a rapid, efficient and robust customer research framework for private equity due diligence studies globally (end to end framework that allows collection and interpretation of brand per ...see more

Associate Director

Ipsos

July 2010 - August 2011

London, UK

• Client account lead on four strategic brand tracking programmes for a global foods manufacturer • Client account lead for a global brand equity measurement programme for a global foods manufacturer • Managed and led ...see more

Account Manager

Insights by Kantar

May 2002 - August 2008

London, UK

• Key team lead on strategic client accounts; assisting Senior Directors in developing and managing client accounts • Writing and delivering proposals • Delivering client presentations • Developing internal norms, ...see more

Selected Project Experience

Project Description:

Led the rollout of an AI-enabled knowledge management platform within the consumer insights and marketing community with the strategic objective of deeper discovery of existing data, enhancing cross-functional collaboration and knowledge sharing

Drove analytical capabilities within the wider CI organisation through the implementation of a survey data analytics platform

Industry: Consumer Products

Project Description:

Spearheaded the rollout and implementation of the global brand equity and performance measurement harmonisation programme across 40 countries

Core responsibilities include alignment and actionability of principle components of harmonisation, global and local stakeholder management, cross-country coordination, development of pilot actionability programmes, roll-out management, design and implementation of brand KPI measurement dashboards and global category presentations

Responsible for the creation and dissemination of global learnings across the wider Strategy & Insights, Marketing and Branding stakeholder units

Industry: Consumer Products

Project Description:

Acting as a lead consultant in the design, implementation and roll-out of a strategic global brand equity measurement programme (across more than 40 countries)

Member of the core team responsible for designing the programme, the associated guardrails and the key strategic deliverables (global & regional category learnings, advertising effectiveness learnings presentations)

Supporting the global team in achieving stakeholder alignment and on-boarding across more than 30 countries (country insight and innovation teams, country marketing directors, regional marketing directors)

Industry: Consumer Products