Employment History
COMMERCIAL TRANSFORMATION SR. CONSULTANT
August 2019 - present
L’oreal Mar 2021 - present
Leading the establishment of L’oreal’s Global Sales Planning Operating Model, managing the agile Design, Build and Test cycles on Anaplan Platform, coordinating change management & deployment ...see more
Commercial Transformation Consulting Director
PwC
April 2018 - August 2019
Leading the Commercial Transformation consulting practice, bringing Business, Experience and Technology together, to help clients transform their operations “from strategy to execution”. Main focus areas are:
● Custome ...see more
Global Commercial Transformation Lead
BAT
July 2012 - April 2018
Leading the design of BAT’s Target Sales & Shopper Marketing Operating Model, driven by customer & sales force experience, selection of the fit for purpose technology, covering Salesforce.com, IVY Mobility, Anaplan, MS Powe ...see more
Shopper Marketing Manager
Coca-Cola
May 2011 - May 2012
Plan & execution of product portfolio, in-store communication and shopper activation initiatives of Coca-Cola, Fanta, Sprite & Schweppes brands in National & Local Key Accounts, with a team of 2 Product Managers and 3 Assista ...see more
New Product Introductions & Innovations Manager
BAT
March 2009 - April 2011
New Product Introductions & Innovations Manager
Managing New Product Introduction and Innovation projects from “ideation” to the “market launch”, coordinating Global Product Development Teams, End Market Supply Chain ...see more
Key Account Manager
3M
March 2005 - February 2009
Key Account Manager
Managing Sales & Trade Marketing Activities in Marine & Aerospace Markets, covering 6 Distributors and 12 Key Accounts with a team of 4 Technical Sales Representatives
Marketing Coordinator
Planning ...see more
Strategic Planner
TBWA\Istanbul
August 2002 - November 2003