Yasser Saleh

yasser saleh

Saudi Arabia

Bio Summary

With 16 years experience between KSA and Egypt, Yasser has been serving clients in consulting industry since 2004, helping them overcome complex marketing and business challenges. Yasser has deep experience across marketing strategy & execution, communication, research, CSR and mindset change in both public and private sector in Saudi Arabia

Employment History

Doyof Al Rahman Program

Director of Umra Sector Strategy

Doyof Al Rahman Program

September 2019 - September 2020

Jeddah Saudi Arabia

Led the development of the Sector Strategy & Governance for the Umra sector to achieve Vision 2030 aspirations
Misk Foundation

Marketing Manager

Misk Foundation

May 2019 - August 2019

Riyadh Saudi Arabia

• Designed & Executed a Digital Marketing plan that resulted in achieving the target of 25,000 registrants • Led the official launch of Misk Academy to drive partnership and collaboration with VIP stakeholder’s
McKinsey & Company

Vice President Marketing

McKinsey & Company

February 2017 - April 2019

Riyadh Saudi Arabia

• Designed for the Ministry of Finance its Corporate Communication & Reputation Strategy which led to high stakeholder’s engagement leading to improvement in the Ministry’s image • Developed & executed a Change Mana ...see more
Elixir

Associate Partner

Elixir

2007 - 2017

Riyadh Saudi Arabia

Real-estate and Manufacturing Sector: • Emaar, King Abdullah Economic City: Led the Marketing Strategy & launched multiple Residential projects (Talah Gardens and Esmeralda) that resulted in +ve income statement for the 1s ...see more
LOGIC Management Consulting

Marketing Consultant

LOGIC Management Consulting

February 2005 - September 2007

Cairo, Egypt

• Palmers (Hair Care): Developed a Holistic Marketing Plan and launched a communication campaign to re-launch the brand leading to 175% sales volume increase vs. YAGO • Misr International University: Designed the reposit ...see more

Selected Project Experience

Project Description:

Developed & executed a Change Management & Communication Strategy which increased compliance of government entities & contributed in raising spending efficiency in a gulf country

Industry: Public Sector

Project Description:

Led the Marketing Strategy & launched multiple Residential projects (Talah Gardens and Esmeralda) that resulted in +ve income statement for the 1st time since Emaar’s operation in Saudi Arabia

Industry: Real Estate & Construction

Project Description:

Executed marketing & fundraising strategy achieving 135% growth in donations vs. YOY

Industry: Social Sector

Education

MBA

IE Business School in Spain

2015

Bachelor of Arts , Business Administration

American University in Cairo

2004

Language Skills

Country Experience

Saudi Arabia

Skills

Marketing and Public Relations

Digital Marketing

Business

Growth Strategy,

Strategic Planning

Industry Experience

Public Sector

Finance and Tax

Real Estate & Construction

Master Development

Social Sector

Foundations and Philanthropy