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Senior Executive Advisor, Digital & Analytics at Strategy& (Formerly Booz & Co)

Bio Summary

Senior business and consulting leader with experience and emphasis on analytics and digitalization. Strong analysis and presentation skills with ability to understand business requirements and derive solid insights.

Specialties: Marketing, customer analytics, CRM, customer experience, campaign management, digital transformation, customer strategy, churn prediction and retention management, segmentation, market research

Employment History

Senior Executive Advisor, Digital & Analytics

Strategy& (Formerly Booz & Co)

June 2022 - present

Dubai - United Arab Emirates

 As part of TMT & digital practices, overseeing big data analytics, digital and commercial projects in MENA for both delivery and business development.  Active subject matter expert in various projects (combining consu ...see more

SVP, Data & Analytics

Vodafone

November 2019 - May 2022

İstanbul, Turkey

* Managing a team of 30 specialists with 5 direct report managers serving consumer, enterprise, finance and customer care business units for analytics and business intelligence. * Responsible for the company wide data govern ...see more

Principal, Head Of Digital CRM AND Analytics Practice

Peppers And Rogers Group

January 2011 - October 2019

Dubai - United Arab Emirates

* Reporting to EMEA partner, responsible for the P&L and management of digital & analytics practice for business development, project delivery, team management and development of intellectual property. * Recruiting & managing a team of 10+ consultants for business development & project delivery in Turkey, CIS and MEA, special emphasis on CMT (Communication, Media & Technology) and digital industries. * Leading consulting projects on digitalization, CRM, CX, loyalty programs, customer strategy, campaign management, pricing and big data analytics for various B2C & B2B firms in the EMEA region. * Leading IP and business development activities on consumer & enterprise digital transformation, customer experience management and big data analytics Key conducted projects (non-exhaustive): * Digital Transformation workshop for a leading bank in Albania, where he developed the business model using Turkish banks as benchmark * Digital Campaign Management project for a leading bank in Turkey * Design & Implementation of Digital Customer Synergy, Loyalty & CX Platform project for one of the biggest conglomerates in Turkey * Digital Strategy and CVM project for a top 3 e-commerce company in Turkey which led to 20% increase in revenue * Digital Transformation and Analytics project for a leading conglomerate in Turkey * CX Assessment & Roadmap project for the leading electronics retailer in Turkey * Loyalty Program Setup project for an online media company in Turkey * CX Assessment & Optimization project for a mobile operator in Lebanon * MVNO launch strategy and preparation projects for a leading discount retail supermarket and an electronics retail company in Turkey * CRM Assessment & Roadmap project for one of the biggest conglomerates in Turkey, where he led a team to assess the current digital CRM capabilities of group companies, setup a roadmap. * CVM Uplift & Campaign Management for a Middle East incumbent telco: developed campaigns supported by advanced analytics and pricing tools. Designed and implemented 250+ campaigns resulting in 5% uplift in revenue. * Mobile Number Portability & Churn Preparation for a major telecom operator in the Middle East: estimated churn indicators based on analytics and market research. Integrated social networks effect on churn. * Customer Segmentation for a North African telecom operator: developed value-based and behavioral segmentation & strategy. * Loyalty, CRM & CX Roadmap for a financial services company via developing data strategy, operational excellence and customer centricity stages of the program. * CX Assessment for leading fashion retailer where he formed a roadmap for CX improvement

Customer Experience And Insights Senior Analytical CRM Lead

Turkcell

July 2006 - December 2010

İstanbul, Turkey

* Data mining applications, statistical modeling, predictive churn and acquisition modeling * Data analysis/modeling to extract unpredictable customer behavior patterns and develop actionable insights for potential revenue generation and customer retention * Customer segmentation modeling to lead marketing strategies (Value, behavioral, needs-based) * Analytical CRM applications, that lead inbound/outbound campaigns and customer care activities * Analytical support to various Marketing/Sales/Customer Care/Network functions via innovative projects (Social Network Analysis, Campaign Optimization, Event-based Marketing, Network Analytics, etc.) Major achievements: * Developed churn models and related campaigns for solving churn problems for prepaid, postpaid, corporate and MNP. 5 times increased churn prediction accuracy, leading more than 20 campaigns with average ROI of $2M. * Implemented event-based marketing initiative. Identified customer patterns and defined key events to implement the campaigns based on the campaign management tool. * Developed propensity models for Next Best Offer, product cross/up-sell, tariff optimization, prepaid-to-postpaid migration and VAS * Implemented value segmentation and supported premium segment treatment strategy (call center privileges, special offers, etc.) * Designed a campaign optimization scheme to prioritize campaigns led by different marketing/VAS units. * Strategic and tactical behavioral segmentation projects for high-level marketing program building and designing day-to-day offers * Implemented Social Network Analysis to be used on several initiatives, such as acquisition, churn, viral marketing of VAS, handset strategy etc. International assignments: * Micro-segmentation project in Life (Kiev, Ukraine) * Social network workshop in TeliaSonera (Stockholm, Sweden) * Churn prevention projects at Life (Ukraine), KKTCell (N. Cyprus), K-Cell (Kazakhstan), AzerCell (Azerbaijan) * Speaker in various conferences such as IIR Conference on Telecoms, CEM, CRM and Retention

Strategic Analytics Specialist

Citibank N.A.

December 2005 - June 2006

Dubai - United Arab Emirates

 Data mining applications, statistical modeling, profitability and financial analysis of acquisition and portfolio.  Analytical CRM, cross-sell and upsell models for banking, credit and card products for UAE and Bahrain ...see more

Research Assistant

Bogazici University Industrial Engineering Department

May 2002 - September 2004

İstanbul, Turkey

* Teaching assistant of various courses and participation in research projects * Developed advanced data mining/operations research applications and co-authored related publications

Selected Project Experience

Project Description:

Revenue Stimulation

Industry: Telecom

Topic(s): Campaign Management, Analytics, Marketing, CRM

Education

Master's in Industrial Engineering

Bogazici University

2004

Bachelor's in Industrial Engineering

Bogazici University

2002

M.S. in Industrial Engineering

Bogazici University

2004-01-01

B.S. in Industrial Engineering

Bogazici University

2002-01-01

Language Skills

Turkish English Japanese

Country Experience

Algeria Azerbaijan Bahrain Egypt Japan Kazakhstan Kuwait Libya Oman Qatar Saudi Arabia South Africa Sweden Turkey USA UAE

Skills

Information Technology

CRM,

Artificial Intelligence,

Artificial Intelligence and Machine Learning (AI/ML)

Retail banking

Virtual Operators

Oil & Gas

Gas/LNG

yavuz tunc

Bio Summary

Employment History

Senior Executive Advisor, Digital & Analytics

SVP, Data & Analytics

Vodafone

Principal, Head Of Digital CRM AND Analytics Practice

Customer Experience And Insights Senior Analytical CRM Lead

Strategic Analytics Specialist

Research Assistant

Bogazici University Industrial Engineering Department

Selected Project Experience

Education

Master's in Industrial Engineering

Bogazici University

Bachelor's in Industrial Engineering

Bogazici University

M.S. in Industrial Engineering

Bogazici University

B.S. in Industrial Engineering

Bogazici University

Language Skills

Country Experience

Skills

Industry Experience

Healthcare