Analytical Lead, Apps (English, Mandarin) (On-site)

Industry: Consumer Products

Job Family: Data Analytics & AI

06 Oct 2022


Full Time


About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

As an Analyst for Apps, you'll work directly with Industry Leaders, and cross-functionally with a variety of support teams, and handle a host of highly visible, industry-wide work.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.


  • Lead development of high priority sector/cross-vertical narratives that address complex customer business challenges.

  • Align with industry leaders on in-quarter and multi-quarter priorities for vertical narratives and oversee execution of agreed quarterly vertical engagement plan.

  • Deliver insights, digital marketing thought leadership and storytelling savviness for your vertical.

  • Oversee or lead consumer-focused research programs that can unlock new growth opportunities.

  • Lead vertical Annual Planning and Quarterly Business Review and attend and contribute to regular vertical leadership meetings.


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience working in digital marketing, account planning, marketing research and/or consulting.
  • Ability to speak and write in English and Mandarin fluently.

Preferred qualifications:

  • MBA degree.
  • Knowledge of the Apps and mobile gaming industries and an understanding of digital marketing tools such as; search, social, mobile, display, video and local spaces.
  • Proficiency with spreadsheet and presentation software.
  • Ability to demonstrate effective communications, project management, interpersonal, and organizational skills.
  • Excellent analytical and strategic thinking skills, including the ability to see granular as well as big-picture challenges.

Additional InstructionsNote: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Shanghai, China; Beijing, ChinaGoogle is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.