Product Marketing Manager, Marketing Automation, Scaled Communications (On-site)

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Advertiser Campaign Operations (ACO) enables and guides marketers to deliver meaningful customer interactions by improving messaging infrastructure, intelligence, and operations to help advertisers succeed with Google Ads.

As the Product Marketing Manager, Marketing Automation, Scaled Communications, you will be responsible for liaising with various marketing teams to build and lead the strategic development of Small and Medium Businesses (SMB) Scaled Communications Programs.

By building cross-functional partnerships with marketing teams, vendor partners, and Analytics teams, you will execute campaigns and optimize existing processes.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

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• Lead the strategic development of the regulatory advocacy program for SMB advertisers and users.
  
• Drive scaled campaign planning, execution, and measurement with cross-functional teams.
  
• Work with marketing and analytics teams to establish best practices for campaign execution and optimize existing processes.
  
• Manage campaign development workflows and cross-functional stakeholder engagement.
  
• Test, iterate, and scale advocacy program.
  

Qualifications

Minimum qualifications:

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• Bachelor's degree or equivalent practical experience
  
• 5 years of experience working in operations, strategy consulting, or campaign operations
  
• Experience in marketing automation/email marketing, including Analytics and Customer Relationship Management (CRM) tools
  

Preferred qualifications:

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• Experience with sales automation tools
  
• Experience with email variant testing
  
• Knowledge in marketing automation technology and the online advertising industry
  
• Familiarity with marketing automation technology and the online advertising industry
  
• Ability to be curious, creative, and passionate for surfacing performance opportunities for advertisers at scale
  
• Excellent project management and communication skills
  

Additional InstructionsNote: By applying to this position you will have an opportunity to share your preferred working location for this position from the following: Redwood City, CA, USA; New York, NY, USA; Atlanta, GA, USA; San Francisco, CA, USAGoogle is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.