eefke post

Partner - McKinsey & Company

Dubai, United Arab Emirates


Eefke brings over 13 years of experience to bear in helping clients in telecommunications and related industries with corporate and portfolio strategy, commercial topics, and large-scale transformations gain market share and enhance profitability. She has served clients across more than 20 countries in Africa, the Americas, Asia, Europe, and the Middle East. She has successfully supported the commercial streams of multiple telecommunications transformations, including the following: - A project with a major incumbent operator in the Middle East and Africa that resulted in a step change in revenue and EBITDA performance and led to a more than ten percent revenue uplift year over year after several years of stagnant revenue - Multiyear commercial support to a successful third telecom entrant on its journey to become a strong number two company - A group-wide transformation of a large telecom group - Eefke currently leads recruiting for McKinsey in the Middle East, spearheading initiatives to increase gender diversity. She previously worked in McKinsey’s Addis Ababa office in Ethiopia, and the Oslo office in Norway. Prior to joining the firm, Eefke served as strategy director for the digital services unit at global telecom company, Telenor Group. 

Areas of Expertise


There was a time when economic growth, sustainability, and inclusion were seen as trade-offs, but leaders today need to achieve all three. This new paradigm of growth will be more sustainable, driving innovation while reducing environmental impact. It will also be more inclusive, creating access to opportunities for people worldwide. This is not an easy task, but our ambition is to help organizations and their leaders make it a reality. Every day, around the world, we partner with our clients to set bold strategies, unlock the potential of their people, embed transformative technologies in everything they do, and innovate sustainably. The impact we deliver helps clients achieve enduring change in their capabilities and performance—and speeds up the transition to sustainable and inclusive growth.

Source Link: