rami abou jaoude

Partner - McKinsey & Company

Abu Dhabi, United Arab Emirates


Rami is a partner in McKinsey’s Abu Dhabi office. Since joining the firm in 2008, his work has focused on transformations across strategy, operations, and marketing-and-sales topics in the telecommunications sector. Rami has deep expertise in supporting clients to strengthen their sourcing and operations functions through next-generation solutions leveraging digital-and-analytics upgrades and operating-model transformations. This includes more than ten cost transformations for telecom operators, including major groups with presence across more than 15 countries, achieving cumulative efficiencies in excess of $3 billion (typically over 20 percent of the addressed cost base). On the strategy-and-marketing side, Rami has led multiple transformations across growth strategy, market entry, defense strategy against new entrants, pricing, segmentation, and sales-channel transformation. These engagements have helped his clients achieve disproportionate top-line growth and market-share gain against competitors. Rami also has experience in building digital businesses, where he has helped build and scale a highly successful end-to-end digital telecom operator, which included tech development, design, product ownership, and digital marketing. Rami has an MBA from the Wharton School, with honors and a concentration in management and finance, along with a BEng in mechanical engineering, with distinction, from the American University of Beirut. Rami is fluent in Arabic and English and is proficient in French. 

Areas of Expertise


There was a time when economic growth, sustainability, and inclusion were seen as trade-offs, but leaders today need to achieve all three. This new paradigm of growth will be more sustainable, driving innovation while reducing environmental impact. It will also be more inclusive, creating access to opportunities for people worldwide. This is not an easy task, but our ambition is to help organizations and their leaders make it a reality. Every day, around the world, we partner with our clients to set bold strategies, unlock the potential of their people, embed transformative technologies in everything they do, and innovate sustainably. The impact we deliver helps clients achieve enduring change in their capabilities and performance—and speeds up the transition to sustainable and inclusive growth.

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