Senior Partner and Managing Partner

rima assi

Senior Partner and Managing Partner - McKinsey & Company

Abu Dhabi, United Arab Emirates


Rima helps create sustainable and competitive economies in the Middle East by transforming public finance. She leads McKinsey’s public-finance work in Africa, Eastern Europe, and the Middle East, helping to shape the debate and implement prudent fiscal-resource-management and economic-diversification initiatives.

Rima helps decision makers develop engines to stimulate growth and diversify from natural resources. She instills measures that shape sovereign balance sheets (such as making capital-expenditure investments more productive and developing sustainable debt programs) and improve fiscal-cycle management (such as optimizing expenses and increasing nonoil revenues), affecting the lives of over 400 million people in the Middle East and North Africa.

An active advocate of gender diversity, Rima has led McKinsey’s diversity and inclusion efforts in the Middle East for the past ten years. She has transformed the performance-review processes to increase awareness of unconscious biases and strengthened the meritocratic and inclusive environment for colleagues.

Rima is a frequent participant in and speaker at diversity-awareness events. She leads Intimate Dialogues, a series of exclusive discussions on gender parity in the workplace attended by senior women in the public and private sectors.

Prior to joining McKinsey, Rima was a banker working in the risk-control department of a multinational investment bank and financial-services company in France. She is fluent in Arabic, English, and French.


Areas of Expertise


There was a time when economic growth, sustainability, and inclusion were seen as trade-offs, but leaders today need to achieve all three. This new paradigm of growth will be more sustainable, driving innovation while reducing environmental impact. It will also be more inclusive, creating access to opportunities for people worldwide. This is not an easy task, but our ambition is to help organizations and their leaders make it a reality. Every day, around the world, we partner with our clients to set bold strategies, unlock the potential of their people, embed transformative technologies in everything they do, and innovate sustainably. The impact we deliver helps clients achieve enduring change in their capabilities and performance—and speeds up the transition to sustainable and inclusive growth.

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