achilles drettas

Partner - Strategy& (Formerly Booz & Co)

Middle East


Achilles Drettas is a Partner with Strategy& and a member of the Telecommunications, Media, Technology, and Digital practice in the Middle East.

He works with telecom operators and technology providers to expand their IT/digital business with enterprises. He brings deep expertise in corporate and business strategies, governance and operating models, and B2B sales and marketing transformation.

In addition to his client work, he has co-authored the report “Partnering up: How telecom operators can expand their partner channel for IT/digital growth in B2B.”

He holds an MBA from INSEAD, a master’s degree in communications and signal processing from Imperial College London, and a bachelor’s degree in electrical and computer engineering from the National Technical University of Athens.


The global market is defined by its complexity and fluidity. To shape your future you need to make bold moves, but, of course, that takes time. And money. And people. That’s where we come in. Strategy& takes a bold and pragmatic approach to strategy. We help you see not only where you need to go, but also the choices you’ll need to make to get there, so you can forge a clear path from today’s potential to tomorrow’s promise. As the only at-scale strategy business that’s part of a global network with deep and broad capabilities expertise, we combine our strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action. The result is a strategy process powerful enough to capture possibilities that have yet to be imagined, while practical enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality.