chady smayra

Partner - Strategy& (Formerly Booz & Co)

Middle East


Chady Smayra is a Partner with Strategy& and a member of the firm’s Technology, Media, and Telecommunications practice. He has more than 16 years of strategy, consulting, and management experience in information and communication technologies (ICT) focused on the telecommunications sector in the Middle East and Africa. He specializes in mergers and acquisitions, investment strategies, corporate strategy, the CFO agenda, strategy-based transformation, cost optimization, organizational restructuring, and ICT strategies and strategic partnerships. In addition to his client work, he has authored the reports: A new wave of M&A for Middle East telecom operators: Models for future growth, and Products first: Boosting telecom profits in the MENA region. Mr. Smayra holds an MBA from McGill University with a strategy and finance focus, and a bachelor’s degree in computer engineering in telecommunications from École Polytechnique. 

The global market is defined by its complexity and fluidity. To shape your future you need to make bold moves, but, of course, that takes time. And money. And people. That’s where we come in. Strategy& takes a bold and pragmatic approach to strategy. We help you see not only where you need to go, but also the choices you’ll need to make to get there, so you can forge a clear path from today’s potential to tomorrow’s promise. As the only at-scale strategy business that’s part of a global network with deep and broad capabilities expertise, we combine our strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action. The result is a strategy process powerful enough to capture possibilities that have yet to be imagined, while practical enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality.