hicham fadel

Partner - Strategy& (Formerly Booz & Co)

Middle East


Hicham Fadel is a Partner with Strategy& and a member of the firm’s Technology, Media, and Telecommunications practice in the Middle East.

Hicham specializes in strategic transformations for mobile and integrated operators, with a focus on commercial turnarounds, customer analytics, analytical marketing, customer experience, and operating models.

In addition to his client work, he co-authored the Strategy& report “Hitting the target: Analytical imperatives for telecom marketers in emerging markets.”

Hicham holds an MBA from Harvard Business School, a master’s degree in fiber optics and photonics from Texas A&M University, and a BE in computer and communications engineering from the American University of Beirut.


The global market is defined by its complexity and fluidity. To shape your future you need to make bold moves, but, of course, that takes time. And money. And people. That’s where we come in. Strategy& takes a bold and pragmatic approach to strategy. We help you see not only where you need to go, but also the choices you’ll need to make to get there, so you can forge a clear path from today’s potential to tomorrow’s promise. As the only at-scale strategy business that’s part of a global network with deep and broad capabilities expertise, we combine our strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action. The result is a strategy process powerful enough to capture possibilities that have yet to be imagined, while practical enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality.