mark haddad

Partner - Strategy& (Formerly Booz & Co)

Middle East


Mark Haddad is a Partner with Strategy& and a member of the firm’s Industrial Manufacturing and Automotive practice in the Middle East.

He specializes in all aspects of surface transport and the future of mobility, mainly focusing on institutional framework design, strategy development, financial planning, operating model design, and restructuring and turnaround.

Mark has worked extensively across Europe, North Africa, and the Middle East, advising top leaders and senior business executives in both government-owned and private entities. He has led several engagements serving the urban development agenda of major cities in the Middle East region, specifically:
- Developing the integrated mobility strategy and sector governance for a major GCC city
- Developing the visioning, economic concepts, and feasibility studies for several large-scale downtown developments
- Designing the institutional framework for a newly developed public transport system in a major GCC city
- Developing partnership models for the world’s first net-zero city
- Restructuring a 70,000+ employee railways organization

In addition to his client work, Mark has co-authored several reports and articles, including: “Smart mobility in GCC cities: Fast track to the future” and “How GCC transportation authorities should prepare for a world transformed by COVID-19.”

Mark holds an MBA from INSEAD and a bachelor’s degree in computer and communications engineering (with distinction) from the American University of Beirut.


The global market is defined by its complexity and fluidity. To shape your future you need to make bold moves, but, of course, that takes time. And money. And people. That’s where we come in. Strategy& takes a bold and pragmatic approach to strategy. We help you see not only where you need to go, but also the choices you’ll need to make to get there, so you can forge a clear path from today’s potential to tomorrow’s promise. As the only at-scale strategy business that’s part of a global network with deep and broad capabilities expertise, we combine our strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action. The result is a strategy process powerful enough to capture possibilities that have yet to be imagined, while practical enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality.