Senior Executive Advisor

sami darouni

Senior Executive Advisor - Strategy& (Formerly Booz & Co)

Middle East


Sami Darouni is a Senior Executive Advisor with Strategy& and a member of the firm’s Consumer Markets practice in the Middle East. He has more than 28 years of experience across positions at multinational fast-moving consumer goods corporations in the Middle East and Africa region. His main focus areas include strategic planning, general management, business turnarounds, market entries, marketing, and brand building. Prior to joining the firm, Sami was regional president at Mars Inc. for the Middle East, Turkey, and Africa region. He also worked at Kraft Foods and PepsiCo. He holds an MBA from INSEAD and a master’s in engineering from Columbia University in New York. 

The global market is defined by its complexity and fluidity. To shape your future you need to make bold moves, but, of course, that takes time. And money. And people. That’s where we come in. Strategy& takes a bold and pragmatic approach to strategy. We help you see not only where you need to go, but also the choices you’ll need to make to get there, so you can forge a clear path from today’s potential to tomorrow’s promise. As the only at-scale strategy business that’s part of a global network with deep and broad capabilities expertise, we combine our strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action. The result is a strategy process powerful enough to capture possibilities that have yet to be imagined, while practical enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality.