tarek el zein

Partner - Strategy& (Formerly Booz & Co)

Middle East


Tarek El Zein is a Partner with Strategy& and a member of the firm’s Technology, Media, and Telecommunications practice in the Middle East. He has over 15 years of experience and specializes in large-scale transformation programs, digital and ICT strategies, and corporate strategy design. Tarek has worked with Middle East telecom operators on redefining and executing their go-to-market strategies and value propositions through digital experiences, new growth ICT services, and solutions, and has led the development of group corporate strategies for the largest telecom operators in the region. In addition, he has worked extensively with government entities on designing national ICT strategies to help create new and sustainable economic impact; and has provided hands-on support to technology incubators and multinationals to further the growth of innovation, entrepreneurship, and venture capital in the MENA region. Tarek holds an MBA from IE Business School and a bachelor’s degree in business economics from Fordham University. 

The global market is defined by its complexity and fluidity. To shape your future you need to make bold moves, but, of course, that takes time. And money. And people. That’s where we come in. Strategy& takes a bold and pragmatic approach to strategy. We help you see not only where you need to go, but also the choices you’ll need to make to get there, so you can forge a clear path from today’s potential to tomorrow’s promise. As the only at-scale strategy business that’s part of a global network with deep and broad capabilities expertise, we combine our strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action. The result is a strategy process powerful enough to capture possibilities that have yet to be imagined, while practical enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality.