wissam abdel samad

Partner - Strategy& (Formerly Booz & Co)

Middle East


Wissam Abdel Samad is a Partner with Strategy& and a member of the Technology, Media, and Telecommunications practice in the Middle East.

Wissam has served major telecom operators and IT companies in the region for the past 10 years. He has worked on various B2B ICT topics, including growth strategies and go-to-market planning, governance and operating model design, marketing and sales planning, and solutions design and development.

More recently, Wissam’s engagements have focused on driving strategic transformation programs for ICT providers as they grow their capabilities and venture into the digital solutions space, such as cloud, the Internet of Things, cybersecurity, and data monetization.

Prior to joining Strategy&, he worked as a technical consultant with Nokia Siemens Networks.

Wissam holds an MBA from IESE Business School, an M.S. in wireless systems from the Royal Institute of Technology in Sweden, and a B.E. in computer and communications engineering from the American University of Beirut.


The global market is defined by its complexity and fluidity. To shape your future you need to make bold moves, but, of course, that takes time. And money. And people. That’s where we come in. Strategy& takes a bold and pragmatic approach to strategy. We help you see not only where you need to go, but also the choices you’ll need to make to get there, so you can forge a clear path from today’s potential to tomorrow’s promise. As the only at-scale strategy business that’s part of a global network with deep and broad capabilities expertise, we combine our strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action. The result is a strategy process powerful enough to capture possibilities that have yet to be imagined, while practical enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality.